Prof. Zhang Shuguang, Chairman of the Academic Committee of Unirule, and Prof. Sheng Hong, Director of Unirule, attended the  2010 International Conference for Institutional Economics which was held in Shandong University on April 17th, 2010. Prof. Zhang Shuguang gave a speech entitled "Analysis on the Change of Land Property in the past 60 years in China", and Prof. Sheng Hong delivered a speech on Why Chinamerica?